During the lock-down, you have to come in the back door so they can check you out. They let me bring my commuter bike inside though. The place is sort of like Nordstrom's for bikes - very nicely furnished, great customer attention, only the highest-end product. They had the shoes I wanted to like in all sizes and Andy spent some quality time with me and my feet and one of those foot-measuring things that shoe stores used to have. The shoes I wanted were on sale for the low price of "the most expensive cycling shoes I've owned in 36 years" AND they were the cheapest shoes they had, so it was a good thing I liked them.
They also had a few bike fitting areas with computers and such but they were not in use of course during lock-down. I could certainly spend a lot of time in there just ogling the stuff, and I think they would've let me if it weren't for the virus.
The location isn't bad - not the easiest bicycle access because it's just downhill from the freeway ramp.
I suppose the people who will really like this place are the ones with lots of money who want to be treated like royalty... but I didn't get any sense of snootiness from the staff; they were friendly and helpful and seemed happy to have me in there.